You are here: HomeAbout MeMy Philosophy

About Me & My Activities

My Philosophy

bgt05565Quiddity – higher purpose business

What is Quiddity?

Quiddity is the quality that makes a thing what it is; the essential nature or essence of a thing - literally its "what-ness" or "what it is". So Quddity business is the 'is-ness' in business.

And “higher purpose business”?

This is about bringing soul to business and business to soul.

Why? Because it is manifest that the best way to build your business successfully is to ensure it serves your higher purpose.

William Shakespeare said that “All the world is a stage and all the men and women merely players.” That’s why I say that every business is a performance.

There are 4 key areas of performance that enable the business to be successfully staged. Without even one of these elements, the business is imbalanced and will be unable to sustain successful performances over the long haul.  

Script What you will do, how you will do it and how you want to be whilst doing it. This includes your strategy, your reasons for being in business, your unique positioning, business planning, innovation, style, values etc

Cast The leadership and other people in the business, their skills, knowledge, growth potential, values, chemistry and culture (“the intangibles”).

Production All the systems necessary to support the script. For example operations, administration, finance, production, distribution, IT, security & safety, corporate governance etc.

Audience This is the reason for your performance! It incorporates your marketplace, which includes current clients, potential customers, competitors, collaborators, client service, sales, marketing and PR.

Operating successfully on your Business Stage means having the right balance of each of these elements that will ensure an “ongoing blockbuster” done your way.

Rate this item
(0 votes)
More in this category: « My Profile My Approach »