Self SWOT Analysis for MSMEs & Startups to Scale Up
This book is born out of a passion to help MSMEs and startups thrive by providing them with one of the most powerful tools in business strategy: SWOT Analysis. But this is not just a technical exploration. It’s a guide that takes you deep into the heart of your business, helping you understand what you do best, where you falter, where your potential lies, and how to protect yourself from external threats.
What makes this book different is its focus on self-SWOT—not just looking at your business from an operational perspective but reflecting on it in a way that is deeply personal, strategic, and forward-looking. As an entrepreneur or business leader, you are the driving force behind your venture. Your strengths and weaknesses directly impact your company’s ability to scale, just as much as market conditions do.