My Philosophy: Quiddity – Business with a Higher Purpose
What is Quiddity?
Quiddity refers to the essence of something – its very nature or "what-ness." In business, quiddity represents the core purpose or the “is-ness” of your enterprise, the essence that makes your business what it truly is.
What is a Higher Purpose Business?
A higher purpose business goes beyond profits, blending soul into the very fabric of its operations. It’s about aligning your business with a deeper mission, where business serves not just financial goals but a meaningful, impactful purpose.
Why Does This Matter?
The best way to build a successful, sustainable business is by aligning it with a higher purpose. William Shakespeare once said, “All the world’s a stage, and all the men and women merely players.” I believe every business is a performance on that stage, and like any great performance, it requires balance and harmony across key areas.
The Four Key Areas of a Successful Business Performance:
- Script: This is your strategy—the blueprint of what you do, how you do it, and the values you embody along the way. It includes your business plan, innovation, vision, and style, shaping the direction and identity of your business.
- Cast: Your people are your greatest asset. The leadership and team members, their skills, knowledge, potential, values, and company culture—the “intangibles” that create the right chemistry for success.
- Production: The systems that support your operations. This includes everything from administration, finance, and IT, to safety, logistics, and governance. Without strong production systems, your business lacks the foundation for smooth performance.
- Audience: Your audience is the reason your business exists. It’s your customers, collaborators, competitors, and the broader marketplace. Understanding your audience allows you to deliver value, ensuring your business resonates and thrives.
Achieving a successful business performance means balancing these four elements. When done right, you’ll deliver an ongoing “blockbuster” in your own unique way, blending purpose with profit, and creating a business that truly stands out.